Made in L.A.: Funding Case Study

3:45 – 5:15 p.m., Discovery HD Theater

After a world premiere at SILVERDOCS 2007, nationwide broadcast on the PBS prime-time series P.O.V., and now over five years in the making, MADE IN L.A. grew from a short video (designed to expose deplorable working conditions faced by immigrants at L.A. garment factories) into an acclaimed feature-length documentary.  The filmmakers of MADE IN L.A. will reprise the journey they took as they raised funds and built an audience.  From organizing house parties and raising grassroots funds $20 at a time to positioning the project for the biggest funders in the U.S., their efforts efficiently served multiple purposes: first, by connecting them closely to community groups containing members of their core audience, and second, by providing a base for a successful launch and continuing outreach around the film.  

PANELISTS
Robert Bahar, Producer, MADE IN L.A.
Almudena Carrecedo, Director, MADE IN L.A.

RESPONDENT
Peter Broderick, President, Paradigm Consulting

RESOURCE ROOM
http://www.madeinla.com