Is it Propaganda? Using Media as a Tool for Social Change

3:30 – 5:00 p.m., Round House Theatre

Explore the link between advocacy and using media as a tool for social change. Increasingly, social-issue documentaries and media involve complex strategic marketing and outreach campaigns, which include non-profit partners, celebrity spokespeople, websites featuring streaming media, robust ancillary resource sections and links to social networking sites, as well as public events.  They are often designed with a particular policy agenda in mind.  Come hear lessons from the front-line.  What works and what doesn’t?  Learn the pitfalls to keep in mind.

MODERATOR
Michael Cascio, Senior Vice President Production, National Geographic Channel

PANELISTS
Tom Cappello, Director, A POWERFUL NOISE
Michael Markarian, Executive Vice President for External Affairs, Humane Society of the United States
Sameer Padania, HUB Manager, WITNESS  
Slava Rubin, IndieGoGo    
Stephanie Sharis, SNAG Films/AOL True Stories 

RESOURCE ROOM
http://hub.witness.org/
http://www.hsus.org

SPONSORED BY