| Int'l Documentary Conference

Conference Events

Tuesday, June 17

Filmmaker Breakfast AFI Silver Lobby 8:30 – 9:30 a.m.

Music Rights and Clearances: Lawyers, Guns, and Money Discovery Multipurpose Rooms 2:30 – 3:45 p.m.

What’s the legal downlow on the upbeat soundtrack you’re trying to insert in your film? You can expedite this process by understanding most favored nation status, learning practical tips on how to step up rights, and mastering pre-negotiation. In addition, how do you find and work with sympathetic artsts? This panel will be music to your ears by providing all the ins and outs of adding the emotion to your story.

MODERATOR
J. Ryan Smith, Attorney-at-Law, J. Ryan Smith & Associates,
PLLC

PANELISTS
Daniel Anker, Director, MUSIC FROM THE INSIDE OUT
Simon Brook, Director, GENERATION 68
Cathy Carapella, Music Rights & Clearances specialist,
Diamond Time
Leo Eaton, President & CEO, Eaton Creative
Craig Giummarra, Key Account Director, APM Music

New Commissioning Models in the U.S. Cable Landscape Round House Theatre 2:30 – 4:00 p.m.

Just when you thought you had a handle on how factual programming and docs were being commissioned and
funded, the rules seem to be changing. Join decision-makers from major U.S. cable outlets as they share program funding models that seem to be placing a premium on co-production rather than work-for-hire. Do they still want to own everything or is there a possibility for Indies to retain rights in the current climate? What about expanded roles of advertising agencies? How does the savvy production company tackle the challenges and embrace the possibilities?

MODERATOR
Mat Tombers, President, InterMat

PANELISTS
Juliet Blake, Senior Vice President, Production & Development, National Geographic Channel
Andreas Gutzeit, President, Story House Productions
Jeff Hasler, Senior Vice President, Production & Development, Discovery Channel
Chris Hoelzl, Vice President, Program Development, Smithsonian Networks
Michael Yudin, Managing Director, Carat Entertainment

RESOURCE ROOM
www.myentprod.com

SHORTS CONTEST: Current Rocks SILVERDOCS Theatre 3 2:30 – 3:45 p.m.

Current TV and SILVERDOCS invited filmmakers to Exercise Their Independence or “think for themselves” and upload a
3-10 minute short documentary film. The charge was simple: tell a story that expresses your perspective on the world, and what is relevant to your friends, your community, and your world. Come and screen the five winning entries and meet the directors.

MODERATOR
Allison Davis, Creative Executive, Current TV

PANELISTS
Tori and Marggy Griffin, Directors, THE HOURS: UNCIVIL DISUNION
Stephen Sapienza, Director, HOUSE CALL IN HELL
Kaleb Wentzel-Fisher, Director, LOST & FOUND
Mark Crawford, Director, SYNESTHESIA
Stuart Kershaw, Director, MAKE A MAN OF ME

RESOURCE ROOM
www.Current.com/silverdocs

Student Pitch: Young Filmmakers Pitch the Pros Discovery HD Theater 3:30 – 5:00 p.m.

Swing and a miss? Or home run? Observe students from top
graduate film schools including NYU’s Graduate Program in
Culture and Media, the Documentary Institute at the University
of Florida, Gainesville and American University’s School of
Communications present their projects to a panel of commis-
sioning editors, distributors and executive producers.

MODERATOR
Phylis Geller, President, Norman Star Media

PANELISTS
Diana El-Osta, Manager, Development & Production, National Geographic Channels International
Yance Ford, Series Producer, American Documentary|P.O.V.
Sumner Menchero, Senior Program Associate, Program
Development & Independent Film, PBS
Mark Rabinowitz, Acquisitions, CINELAN
Lois Vossen, Vice President & Independent Lens Series Producer, ITVS

RESOURCE ROOM
http://www.cinelan.com/

"Old School" is New Money: Opportunities in the Educational Market Discovery Multipurpose Rooms 4:00 – 5:30 p.m.

So you think your documentary is ready for a class of high school sophomores. How can you anticipate your film’s appeal for educational distribution? What do documentary distributors demand compared to what parameters school curricula require? What are the components that educational distributors demand? What products do school systems expect from distributors? How can you re-purpose your material to open up educational distribution opportunities? What is the revenue potential?

MODERATOR
Elizabeth Sheldon, Vice President of Lorber HT Digital

PANELISTS
Cynthia Close, Executive Director, Documentary Educational Resources
Lori Griffin, Executive Editor & Vice President of Production,
Library Video Company|SAFARI Montage
John Hoskyns-Abrahall, Principal, Bull Frog Films
Peter McElvy, Vice President, Footage and Music, Discovery Studios
Kathy Tan, Senior Acquisitions Manager, Films for the Humanities & Sciences

RESOURCE ROOM
www.der.org/
www.films.com
www.libraryvideo.com/sm/sm_home.asp
www.safarimontage.com/

Industry Happy Hour Cinema Lounge 5:00 – 7:00 p.m.

Doc Talk: Rock The Doc: Music Docs Discovery HD Theater 5:30 – 6:30 p.m.

MODERATOR
Felix Contreras, Reporter and Producer, Arts Information Unit, NPR

PANELISTS
Béla Fleck, Subject, THROW DOWN YOUR HEART
Sascha Paladino, Director, THROW DOWN YOUR HEART
Adrian Wills, Director, ALL TOGETHER NOW
Matt Wolf, Director, WILD COMBINATION: A PORTRAIT OF ARTHUR RUSSELL

RESOURCE ROOM
www.throwdownyourheart.com

Musical Performance by King Lewman Cinema Lounge 7:00 – 9:00 p.m.

Featuring original compositions by Lance Lewman and Kristan King.

www.kinglewman.com

Wednesday, June 18

Filmmaker Breakfast AFI Silver Lobby 8:30 – 9:30 a.m.

The Big Picture: Factual Programming Budget Forecast Discovery HD Theater 9:30 – 10:30 a.m.

An overview of the economic and organizational forces that shape opportunities for factual/documentary projects. Join distinguished industry consultant, Peter Hamilton and guests to see the numbers and hear the inside scoop on the current state of the U.S. distribution business for docs and factual programming. The strategic focus of the presentation will be on Cable/Satellite/Public Broadcasting, but guests will also give a nod to the DVD and theatrical markets.

MODERATOR
Stephen Harris, Director, Non Fiction and Alternative Programming, A&E Television Network

PANELISTS
Carlos Gutierrez, Vice President, Network and Strategy Operations, Discovery Channel
Peter Hamilton, President, Peter Hamilton Consultants
Dawn Porter, Vice President, Operations, A&E Television Network

The Many Shades of Green Media Round House Theatre 9:30 – 11:00 a.m.

In the now distant, but profound, wake of AN INCONVENIENT TRUTH, we examine case studies of four projects with environmental themes – some hard-hitting, some more subtle – but all effective. Why were they created? How were they funded? What are their distribution plans? How will these plans inform their impact and revenues? Most importantly, how will they increase environmental consciousness?

MODERATOR
Doug Zwick, Head of Distribution, Specialty Studios Entertainment

Case Studies:
GARBAGE WARRIORS: a distribution case study from funding to windowing rights, broadcast, international, educational, home video and iTunes. Presented by Ann Rose, Supervising Producer, Original Programming, Sundance Channel and Tamara Gould, Vice President, Distribution, ITVS International Media Development Fund.

PLANET GREEN: Discovery Communications’ cross-platform, global initiative that includes the first-ever 24-hour eco-lifestyle television network will launch in June 2008. Join Howard Lee, VP Production and Development, East Coast for an overview of strategic plans to involve audiences in a new conversation about sustainability.

PRESERVE OUR PLANET: a multi-platform umbrella that involves, print, broadcast, web-based resources, e-newsletters, advertising sales and leverages the myriad resources of the 120 year-old National Geographic Society. With Jessica Latterman, Manager, Consumer Marketing, National Geographic Channel.

UP THE YANGTZE, Yung Chang, Director: named one of Canada’s Top Ten Films and targeted for theatrical roll-out. What motivated the director to make the film?

HSUS/Animal Content in Entertainment Program - Grant Pitch for $25,000 Discovery Conf. Room 11:30 – 1:00 p.m.

CLOSED TO THE PUBLIC

Six finalists present their documentary projects on animal issues to a distinguished panel of broadcast and distribution executives. The winning pitch will be announced at a gala reception to take place later on Wednesday, June 18 in the Cinema Lounge from 5-7 p.m.

FACILITATOR
Sabina Finnern, International Liaison, SILVERDOCS

PANELISTS
Diana El-Osta, Manager, Development & Production, National Geographic Channels International
Ross Hammer, Program Director, The Humane Society of the United States’ Animal Content in Entertainment Program
Jalyn Henton, Senior Program Associate, Program Development and Independent Film, PBS
Steve Michelson, President, Specialty Studios Entertainment
Kevin Mohs, Vice President of Production, Animal Planet

SPONSORED BY

It's Not Just a Game: Storytelling in the Virtual Space Discovery HD Theater 11:30 – 1:00 p.m.

An exploration of digital storytelling using a look at social issues, gaming and creative uses of gaming technologies to reach new audiences. How are games being used to teach, to replace reality and engage diverse audiences? How is storytelling intrinsic in the development of this art form? What is the role that research plays in game and virtual world development? How will this art form affect learning and the workplace in the 21st Century?

MODERATOR
Denise DiIanni, Founding Director, WGBH Lab and Executive in Charge, Boston Media Productions

PANELISTS
Trisha Creekmore, Executive Director, Discovery.com
Nonny De La Peña, Producer and Director, GITMO GONE- VIRTUAL GUANTANAMO
Ken Ellis, Executive Producer, Edutopia - The George Lucas Educational Foundation
Wendy Levy, Director of Creative Programming, BAVC: Bay Area Video Coalition
Suzanne Seggerman, President and Co-Founder, Games for Change
Sharon Sloane, President and CEO, WILL Interactive, Inc.

RESPONDENT
David Johnson, Assistant Professor, American University, School of Communication and co-Editor-in-Chief, The American Observer

RESOURCE ROOM
www.americanobserver.net
www.bavc.org/producersinstitute
www.edutopia.org
www.gonegitmo.blogspot.com
http://www.youtube.com/watch?v=QT7p231Cfxk
www.itvs.org

Meet the Broadcasters: Slots for Feature-Length Docs Round House Theatre 11:30 – 1:00 p.m.

Are more feature-length documentaries finding their way to television today or is that just an illusion? Has instant gratification or overnight Nielsen ratings meant the demise of the multi-part series? What are the current demands and opportunities in cable and broadcast television? Hear the network and cable decision-makers describe the current state of the television canvas available to long-form documentaries.

MODERATOR
Bernard Bell, Senior Vice President, Office Of The President, TV ONE

PANELISTS
Nancy Abraham, Vice President, Programming, HBO
Michael Cascio, Senior Vice President, Programming and Production, National Geographic Channel
Kathryn Lo, Director, Program Development, Independent Film & PBS Plus, PBS
Cynthia López, Vice President, American Documentary|P.O.V.
Gena McCarthy, Vice President, Development & Current Programming, Discovery Channel
Molly Thompson, Director of Programming, A&E IndieFilms
Lois Vossen, Vice President & Independent Lens Series Producer, ITVS
Janet Han Vissering, Senior Vice President, Development and Co-Finance, National Geographic Channels, International

SPONSORED BY

Filmmaker Connection: Brown Bag Luncheon Cinema Lounge 1:00 – 2:30 p.m.

Take a new friend to lunch at one of the many establishments in Silver Spring that honor discounts for SILVERDOCS pass-holders OR buy a carry out luncheon and join fellow Festival-goers in the Cinema Lounge at one of the informal roundtable discussions.

Plenary Session: The Future of Non-Fiction Storytelling Theatre 2 2:30 – 3:45 p.m.

MODERATOR
Patricia Finneran, SILVERDOCS Festival Director

PANELISTS
John Boland, Chief Content Officer, PBS
John Ford, President and General Manager, Discovery Channel
Cara Mertes, Director, Documentary Film Program, Sundance Institute

Is it Propaganda? Using Media as a Tool for Social Change Round House Theatre 3:30 – 5:00 p.m.

Explore the link between advocacy and using media as a tool for social change. Increasingly, social-issue documentaries and media involve complex strategic marketing and outreach campaigns, which include non-profit partners, celebrity spokespeople, websites featuring streaming media, robust ancillary resource sections and links to social networking sites, as well as public events. They are often designed with a particular policy agenda in mind. Come hear lessons from the front-line. What works and what doesn’t? Learn the pitfalls to keep in mind.

MODERATOR
Michael Cascio, Senior Vice President Production, National Geographic Channel

PANELISTS
Tom Cappello, Director, A POWERFUL NOISE
Michael Markarian, Executive Vice President for External Affairs, Humane Society of the United States
Sameer Padania, HUB Manager, WITNESS
Slava Rubin, IndieGoGo
Stephanie Sharis, SNAG Films/AOL True Stories

RESOURCE ROOM
http://hub.witness.org/
http://www.hsus.org

SPONSORED BY

Does Public TV Have a Future? Discovery Multipurpose Rooms 4:00 – 5:30 p.m.

In a YouTube + Twitter media environment, can public TV find the digital natives? And if it can, what happens to the long-standing relationship between indies and public TV? Funders, scholars, pubcasters and filmmakers reveal plans for making pubcasting part of the best of tomorrow’s media environment, as showcased in the Beyond Broadcast conference. Presented by the Center for Social Media, AU, School of Communication

MODERATOR
Pat Aufderheide, Professor and Director, Center for Social Media, American University, School of Communication

PANELISTS
John Boland, Chief Content Officer, PBS
Katy Chevigny, Executive Director, Arts Engine
Jacquie Jones, Executive Director, NBPC: National Black Programming Consortium
Paula LeDieu, Co-Director of the BBC Creative Archive project, BBC Interactive
Ernest J. Wilson, Dean of the Annenberg School for Communication at the University of Southern California and Member of the Board, Corporation for Public Broadcasting

HSUS/ACE Documentary Grant Ceremony & Industry Happy Hour Cinema Lounge 5:00 – 7:00 p.m.

The Humane Society of the United States (HSUS)/ACE documentary grant award ceremony. Join the six finalists as the winner of the coveted $25,000 ACE grant is announced by Michael Markarian, Executive VP of The HSUS.

www.ace-tvfilm.com

SPONSORED BY

Musical Performance by Beerdz Hill Rode Cinema Lounge 9:00 – 11:00 p.m.

Featuring original compositions of Jack Fox and Larry Williams as well as interpretations of popular rock, blues, and folk rock.

www.beerdzhillrode.net

Thursday, June 19

Filmmaker Breakfast AFI Silver Lobby 8:30 – 9:30 a.m.

Hands On Clip Training 1.0 Discovery Conf. Room 9:00 – 10:30 a.m.

Generation Digital: Award-Winning Shorts from GenNEXT Discovery HD Theater 9:30 – 11:00 a.m.

The next generation of young, social issue media makers is already taking the world by storm. These youth are avid actors in cyberspace, skilled web masters, multimedia wizards and extremely talented storytellers—and they care deeply about the future of the world. Come hear from the best of the next.

MODERATOR
Stephen Harris, Director, Non Fiction and Alternative Programming, A&E Television Network

PANELISTS
Liza Calkins, Director, FRESH PRODUCE, Winner, THE SHORTIE AWARDS: FILM AND NEWS FESTIVAL
Denise DiIanni, Founding Director, WGBH Lab and Executive in Charge, Boston Media Productions
Brandan Odums, Co-Director, NEW ORLEANS FOR SALE, Film Your Issue (FYI) Contest Winner
Rafael Paulino, Co-Director CROSSED LINES, Winner, The SHORTIES AWARDS: FILM AND NEWS FESTIVAL
Godwina Titus, Co-Director, CROSSED LINES, Winner, The SHORTIES AWARDS: FILM AND NEWS FESTIVAL

RESOURCE ROOM
www.2-cent.com
www.mhznetworks.org/education/shortieawards
www.myspace.com/2centonline

We Shall Remain: Case Study Round House Theatre 9:30 – 11:00 a.m.

From the award-winning PBS series AMERICAN EXPERIENCE comes WE SHALL REMAIN, a provocative multi-media project that establishes Native history as an essential part of American history. In this session, Executive Producer Sharon Grimberg presents this groundbreaking initiative, from the five-part documentary series to the nationwide outreach efforts.

An integral part of WE SHALL REMAIN, ReelNative is a cutting-edge project that encourages Native Americans to give voice to their heritage and address contemporary issues by training them to produce their own short videos. About 40 people will participate in ReelNative workshops across the nation. Independent Producer Angelica Allende Brisk and Workshop Instructor Tvli Jacob will discuss their collaboration on this project, and preview one of the short films that resulted.

MODERATOR
Sharon Grimberg, Series Producer, AMERICAN EXPERIENCE, WGBH

PANELISTS
Angélica Allende Brisk, Independent Producer
Tvli Jacob (Choctaw Nation), Workshop Instructor, ReelNative

Hands On Clip Training 2.0 Discovery Conf. Room 11:00 – 12:30 p.m.

Free is the New Window: Success Stories in the Digital Next Discovery Multipurpose Rooms 11:30 – 1:00 p.m.

We talked about rights, readiness and revenues last year.
What has changed since then? Who is successfully exploiting media properties in the online environment? What advice do they have independent media artists? Where do DVD sales fit into the evolving digital platforms? What model is emerging as a must-understand: advertising-based, share of sales, subscription, free with download to own...is any one making money?

MODERATOR
Ingrid Kopp, Director, Shooting People, U.S.

PANELISTS
Ernie Crow, President, Team Video
Kelly Day, COO, Discovery Commerce, Discovery Communications
Jeff Marks, Co-Creator and Co-Executive Producer, MOBLOGIC.TV and WALLSTRIP.COM for CBS Interactive
Andrew Russell, Senior Vice President, PBS Ventures
Steve Savage, President, New Video/Docurama
Jake Shapiro, Executive Director, PRX

RESOURCE ROOM
www.docurama.com

SPONSORED BY

The Legal 411 on Film and Media in the Classroom Discovery HD Theater 11:30 – 1:00 p.m.

Students today are creating multimedia projects in every subject at every grade level. Many are engaged with the content and are masters of the media and technology. Teachers and students may have the best intentions but whose responsibility is it to teach about the rights to the music and film clips used in those projects? What are a teacher’s legal rights in using film and music clips to teach with? Can you put those clips online? What happens when students use film and music clips in their work? What is public domain? What’s your legal liability and responsibility if it’s your assignment?

MODERATOR
Aggie Alvez, Director of Communications, Montgomery County Public Schools

PANELISTS
Pat Aufderheide, Professor and Director, Center for Social Media, American University, School of Communication
Devin Cheema, Discovery Communications (invited)
Peter Jazsi, Professor of Law, American University
Laura Romstedt, Manager, Media and Training (DIT, Sprague Technology Center) Fairfax County School System
Shay Taylor, Teacher, Blair High School, Montgomery County

RESOURCE ROOM
www.centerforsocialmedia.com
Copyright Guidelines: Fairfax County Public Schools has created a website with “Fairfax County Public Schools Copyright Guidelines.” If you are interested in receiving a free electronic copy of the materials (PDF), please contact Laura Romstedt at Laura.Romstedt@fcps.edu or Kevin.Lawton@fcps.edu

Filmmaker Connection Brown Bag Luncheon Cinema Lounge 1:00 – 2:30 p.m.

Take a new friend to lunch at one of the many establishments in Silver Spring that honor discounts for SILVERDOCS pass holders OR buy a carry out luncheon and join fellow Festival goers in the Cinema Lounge for an informal roundtable discussion. Thursday’s session will feature Kay Schaber Wolf, the Writers Guild of America, West’s Independent Film Executive. Kay will answer your questions about Writers Guild agreements and programs that benefit screen, television and new media writers.

Plenary Session with Featured Speaker: Sheila C. Johnson Theatre 2 2:30 – 3:30 p.m.

CEO Salamander Hospitality; president, WNBA’s Washington Mystics; philanthropist and executive producer of A POWERFUL NOISE.

INTRODUCED BY
Jean Picker Firstenberg, President Emerita, AFI

The Digi Future with AFI Digital Content Lab Discovery Multipurpose Rooms 3:30 – 5:30 p.m.

The tectonic shifts in our media landscape require that filmmakers and other media producers think beyond the reel. Innovation becomes imperative. For the past ten years, the AFI Digital Content Lab has been incubating digital media prototypes that set a standard for innovation and industry applicability. This showcase provides a window into the new worlds of creation, distribution, promotion and audience engagement, while keeping great storytelling at the heart of each venture. Demonstrations of new media solutions best suited to today’s non-fiction storytellers will include:

Multiplatform environments (web, mobile phone, TiVO, and Blu-ray) for kontentreal’s “design e2 documentary series”

A social network to accompany a documentary by MTV, EA, and Mekanism about video game players

FILMOCRACY, a broadband project that invites amateur filmmakers to create and present their own mini-documentaries on topics of interest

PRESENTERS
Jen Kaczor, Web Producer, ITVS Interactive/Independent Lens
Lisa Osborne, Senior Producer, AFI Digital Content Lab
Suzanne Stefanac, Director, AFI Digital Content Lab

RESOURCE ROOM
http://www.afi.com/dcl
http://www.pbs.org/independentlens/filmocracy

Navigating the Byways of U.S. Public Television Case Study: ART WOLFE’S TRAVELS TO THE EDGE Discovery HD Theater 3:45 – 5:15 p.m.

In addition to the PBS prime-time program strands, where do all the other hours of public television programming come from? How are they funded? How do they make their way onto local public television stations? The producers and directing team of TRAVELS TO THE EDGE, with internationally acclaimed photographer Art Wolfe, have successfully navigated the ins and outs of securing corporate sponsorship, creating a highly rated series and distributing it to more than 80% of the U.S. market. Shot in stunning High Definition, the first 13 half-hour episodes have been presented to U.S. public television stations by Oregon Public Broadcasting through American Public Television’s Program Exchange Service.

MODERATOR
Diana B. Ingraham, SILVERDOCS Conference Producer

PANELISTS
Judy Barlow, Vice President, Business Development, American Public Television
Dave Davis, VP, National TV Production, Oregon Public Broadcasting
Jeff Davis, Co-Executive Producer, ART WOLFE’S TRAVELS TO THE EDGE
Christine Eckhoff, co-Executive Producer, ART WOLFE'S TRAVELS TO THE EDGE
Peter Tvarkunas, Director of Education, Professional Products Marketing Division, Canon U.S.A., Inc.

RESOURCE ROOM
www.APTonline.org
www.APTWW.org

Industry Happy Hour Cinema Lounge 5:00 – 7:00 p.m.

Networking facilitated by:
Denise Kasell, HWPFestivals; former Executive Director, The Hamptons Film Festival

Doc Talk: Docs Talk Discovery HD Theater 5:30 – 6:30 p.m.

MODERATOR
Joanne Silberner, Correspondent, Health Policy, Science Desk, NPR

PANELISTS
Megan Mylan, Director, SMILE PINKI
Dr. James Orbinski, Former President, Doctors Without Borders; Subject, TRIAGE: DR. JAMES ORBINSKI’S HUMANITARIAN DILEMMA
Patrick Reed, Director, TRIAGE: DR. JAMES ORBINSKI'S HUMANITARIAN DILEMMA
Dr. Subodh Kumar Singh, The Smile Train; featured in SMILE PINKI
Geoffrey Smith, Director, THE ENGLISH SURGEON

Friday, June 20

Filmmaker Breakfast AFI Silver Lobby 8:30 – 9:30 a.m.

Public Broadcasting: Your Source for Independent Opportunity - Inside PBS Round House Theatre 9:00 – 10:15 a.m.

Key executives from the areas of Education, Television Content, Interactive and Brand Management provide an overview of the major activity areas inside America’s public service broadcaster. How do all these worlds intersect? How closely do they work together? What opportunities / entry points are there for filmmakers who go directly to PBS? What is a “tent pole” event and what elements go into the successful execution of one? What is the challenge fund and can independent filmmakers apply to it?

MODERATOR
Dalton Delan, Executive Vice President and Chief Programming Officer, WETA

PANELISTS
Rob Lippincott, Senior Vice President, Education, PBS
John Prizer, Vice President, Television Program Development; Senior Advisor to the President, Television Programming Special Projects, Corporation for Public Broadcasting
Jason Seiken, Senior Vice President Interactive, PBS
Lea Sloan, Vice President, Communications, PBS
John F. Wilson, Senior Vice President & Chief TV Programming Executive, PBS

Remix, Reuse: New Rights Models for Docs Discovery HD Theater 9:30 – 11:00 a.m.

ReNew Media has partnered with Creative Commons and USC Law School IP Clinic to develop a “sampling toolkit” for filmmakers who want to make their films available for sampling under the Creative Commons license. What are the limitations and opportunities? What are the implications of using rights-managed footage to present a viewpoint or tell a story? Friends, family, and classroom screenings are fine, but if you start making money, then shouldn’t everyone have a share?

MODERATOR
Kelly DeVine, Acquisitions Consultant, Tribeca Film Institute

PANELISTS
Mark Lemmons, Chief Technology Officer, Thought Equity Motion
Jack Lerner, Visiting Clinical Assistant Professor of Law, Acting Director, USC Intellectual Property and Technology Law Clinic, University of Southern California Gould School of Law
Paul Miller (AKA DJ Spooky)
Max Segal, HBO Archives, Co-President of ACSIL: The Association of Commercial Stock Image Licensors

RESOURCE ROOM
www.djspooky.com
www.law.usc.edu/academics/clinical/ip.cfm
www.reframecollection.com
www.soundunbound.com
www.thoughtequity.com

Technology in the Future of Today's Classroom Discovery Multipurpose Rooms 9:30 – 11:00 a.m.

With computers and PDAs now used in most classrooms in the country, what will teachers be using next? Today’s student is often an avid actor in cyberspace, a skilled web master and a multimedia wizard who, between classes (possibly in class) is using a mobile phone to text-message, share pictures and video or upload them to a site. These are some of the characteristics of the Facebook - Second Generation Student group who are typically visual, active learners, and often interested in the world and the web. Effective global-age teachers infuse their teaching practice with meaning; they use primary sources, documentary film and multimedia demonstrations to illustrate and develop concepts while engaging students in active learning, in order to provoke critical thinking and passionate inquiry.

MODERATOR
Kimberly Smith, Vice President of Education, PBS

PANELISTS
Barry Adams, Ed.D., Education Technology Consultant, Apple, Inc.
Paul Hammond, Director of Digital Initiatives, English Department, Rutgers University
Thea Jones, Director of Technology for Baltimore County Public Schools
Tim Magner, Director, Office of Educational Technology, U.S. Department of Education
Richard Miller, Chair, Department of English, Rutgers University
Matt Monjan, Manager, Discovery Educator Network

RESOURCE ROOM
http://www.apple.com/education/k12/onetoone/
http://talbotschools.org/
http://edcommunity.apple.com/ali/

Public Broadcasting: Your Source for Independent Opportunity - PBS Prime-Time Strands Round House Theatre 10:15 – 11:45 a.m.

Continuing series and anthologies comprise a large percentage of the PBS prime-time schedule and account for a significant share of the pie in terms of commissioning/acquisition funding. Who are the movers and shakers in this world, how do you reach them, what are their content priorities, and what are they looking for next?

MODERATOR
Sandra Ruch, Executive Director, International Documentary Association

PANELISTS
Nina Chaudry, Senior Producer, WIDE ANGLE, Thirteen-WNET
Evan Hadingham, Senior Science Editor, NOVA/WGBH
Simon Kilmurry, Executive Director, American Documentary|P.O.V.
Susan Lacy, Executive Producer, AMERICAN MASTERS

RESOURCE ROOM
www.documentary.org
www.pbs.org/wnet/americanmasters/

Film Critics: Main Street vs. the Blogosphere Discovery HD Theater 11:30 – 1:00 p.m.

If, to misquote Henry Wadsworth Longfellow, “...critics are sentinels in the grand army of letters, stationed at the corners of newspapers and reviews, to challenge every new artist...” in the digital Now of the documentary industry, who is shaping discussion in the public arena? How influential is the blogosphere? Are critics in either world making or breaking a documentary release? Will Main Street matter as critics and their readers migrate online?

MODERATOR
Desson Thomson, Film Critic

PANELISTS
Karina Longworth, Writer, SPOUT
Anthony Kaufman, Freelance Writer
Scott Kirsner, Editor, CinemaTech; Contributing Writer, Variety
Sandy Mandelberger, International Media Resources
A.J. Schnack, Filmmaker/Filmblogger

RESOURCE ROOM
http://cinematech.blogspot.com
http://www.docsthatinspire.com/
http://edendale.typepad.com
www.fest21.com
www.filmfestivals.com
www.intlmediaresources.com
www.wallflowerpress.co.uk
http://www.workbookproject.com/

Groundbreaking Content on the Web for Educators Discovery Multipurpose Rooms 11:30 – 1:00 p.m.

There has never been more award-winning and innovative content on the web available for use in the classroom. How does a teacher cull through the sites for the best materials? Representatives from international journalism, commercial and public service media and the field of humanitarian relief and development; as well as the first female National Geographic fellow and the first Polynesian explorer at the National Geographic Society, share exciting resources now available to educators.

MODERATOR
Estelene Boratenski, Curriculum Specialist, English, Montgomery County Public Schools

PANELISTS
Nathalie Applewhite, Associate Director, Pulitzer Center on Crisis Reporting
Donelle Blubaugh, Director, preK-12 Education, PBS
Kelli Campbell, Senior Vice President, Content & Product Development, Discovery Education
Duong-Chi Do, National Community Relations Manager, ITVS
Elizabeth Kapu’uwailani Lindsey, Producer, Pacific Islanders in Communication
Scott Thigpen, Producer, A POWERFUL NOISE

RESOURCE ROOM
www.livehopelove.com/
http://palmbeachpost.com/heroes
www.pbs.org/independentlens/classroom/itvscommunityclassroom.html
www.pbsteachers.org
www.pulitzercenter.org
www.pulitzercenter.org/globalgateway
www.youtube.com/profile?user=PulitzerCenter

Public Broadcasting: Your Source for Independent Opportunity - The National Minority Consortia: Serving Critical Communities Round House Theatre 11:45 – 1:00 p.m.

Quality programs that reflect the rainbow of the US need a champion. The Consortia is that champion. The five
organizations listed below are developers, producers, and distributors of radio and television programming that appeals to diverse audiences and harnesses the creative talents of minority communities. On the cutting edge of new media innovation, Consortia members are a key source of grant funding to producers for program production, training, exhibition, and outreach activities that fulfill the PBS mission.

MODERATOR
Francene J. Blythe, Director, National Geographic All Roads Film Project

PANELISTS
Patricia Boero, Executive Director, Latino Public Broadcasting
Ruth Bolan, Executive Director, Pacific Islanders in Communications
Leslie Fields-Cruz, Director of Programming, National Black Programming Consortium
Stephen Gong, Executive Director, Center for Asian American Media
Shirley Sneve, Executive Director, Native American Public Telecommunications

CPB Filmmaker Connection Luncheon McGinty's Restaurant 1:00 – 2:30 p.m.

Join public television executives for a networking luncheon.
(INVITATION ONLY)

SPONSORED BY

Filmmaker Connection Brown Bag Luncheon Cinema Lounge 1:00 – 2:30 p.m.

The Documentary in Action: Civically-Engaged Media - A Look at Next Generation Marketing, Funding, Outreach, and Distribution Discovery Multipurpose Rooms 2:30 – 3:45 p.m.

Public broadcasting has a new marketing campaign. “My source” is all about repositioning public media as relevant and essential to the quality of public life in America. Veteran pub-caster Vincent Curren shares the latest on this strategically integrated cross-platform campaign designed to engage diverse audiences. We’ll then hear from a variety of perspectives on connecting story to audience and engagement: a new company set to make advocacy media portable (and fundable) in the digital age; one of the architects of a vision to unite the world through film; and a leading funder of social entrepreneurship with a special interest in the power of storytelling to create change.

FEATURED SPEAKER
Vincent Curren, Executive Vice President and Chief Operating Officer, Corporation for Public Broadcasting

WITH
Rick Allen, Executive Producer, KICKING IT
Delia Cohen, Executive Director, PANGEA DAY supported by TED
Sandy Herz, Senior Advancement Officer, The Skoll Foundation

MODERATOR
Gail Leftwich, Executive Director, BY THE PEOPLE, MacNeil/Lehrer Productions

Distribution Now: Strategic Thinking for the Feature Doc Round House Theatre 3:45 – 5:15 p.m.

What is the best strategic arc from a successful festival run through a theatrical release and on to broadcast, DVD, and all the numerous online distribution opportunities? How do you identify a distributor? When does it make sense to work with a sales agent? What rights should the savvy filmmaker hold on to? What do you do when no one will return your phone call or answer an e-mail?

MODERATOR
Liz Ogilvie, Head of Programming, Docurama Films

PANELISTS
Steven C. Beer, Shareholder, Greenberg Traurig LLP
Jim Browne, Argot Pictures
Ira Deutchman, CEO, Emerging Pictures
Sandi DuBowski, Producer, A JIHAD FOR LOVE; Director/Producer, TREMBLING BEFORE G-D; founder of www.filmsthatchangetheworld.com
Julie Goldman, Founding Partner, Cactus Three

RESOURCE ROOM
Steven Beer Moviemaker Magazine article

Made in L.A.: Funding Case Study Discovery HD Theater 3:45 – 5:15 p.m.

After a world premiere at SILVERDOCS 2007, nationwide broadcast on the PBS prime-time series P.O.V., and now over five years in the making, MADE IN L.A. grew from a short video (designed to expose deplorable working conditions faced by immigrants at L.A. garment factories) into an acclaimed feature-length documentary. The filmmakers of MADE IN L.A. will reprise the journey they took as they raised funds and built an audience. From organizing house parties and raising grassroots funds $20 at a time to positioning the project for the biggest funders in the U.S., their efforts efficiently served multiple purposes: first, by connecting them closely to community groups containing members of their core audience, and second, by providing a base for a successful launch and continuing outreach around the film.

PANELISTS
Robert Bahar, Producer, MADE IN L.A.
Almudena Carrecedo, Director, MADE IN L.A.

RESPONDENT
Peter Broderick, President, Paradigm Consulting

RESOURCE ROOM
http://www.madeinla.com

Industry Happy Hour Cinema Lounge 5:00 – 7:00 p.m.

Networking facilitated by:
Denise Kasell, HWPFestivals; former Executive Director, The Hamptons Film Festival

Doc Talk: Sports Docs as Social Commentary Discovery HD Theater 5:30 – 6:30 p.m.

MODERATOR
Nina Gilden Seavey, Founding Director, SILVERDOCS

PANELISTS
Kief Davidson, Director, KASSIM THE DREAM joined by Kassim
Susan Koch, Director, KICKING IT joined by Lawrence Cann, Former Head Coach, U.S. Homeless World Cup Soccer Team
Maximilian Plettau, Director, COMEBACK

TRANSLATOR
William Gilcher, Goethe Institute

RESOURCE ROOM
www.kickingitthemovie.com

Saturday, June 21

Filmmaker Breakfast AFI Silver Lobby 8:30 – 9:30 a.m.

Community Engagement and Social Marketing: A Game Plan for Filmmakers Discovery HD Theater 9:00 – 1:00 p.m.

A Hands-On Workshop with:
Dennis Palmieri, Director of Communications, ITVS|Independent Lens
Chi Do, National Community Relations Manager, ITVS|Independent Lens
Eliza Licht of American Documentary|P.O.V.

(limited to 50 participants, advance sign-up required. There is no additional fee by you must RSVP to conference@silverdocs.com)

Special Guests Tami Yeager and Preetmohan Singh will share lessons learned
from their current outreach and marketing campaign for the award-winning
documentary A DREAM IN DOUBT.

Don’t miss this nuts-and-bolts curriculum on designing your project’s
community engagement strategy, and how to leverage that strategy into an
effective social marketing campaign that maximizes community impact and
strong promotional value.

Attendees will receive a valuable set of resources from ITVS to assist with
planning community engagement strategies. We will present two case studies
of this successful combination of outreach and marketing, and then break
into small groups to discuss YOUR projects with leading outreach
professionals. Be part of these Sessions and walk away with a workable
outreach and social marketing plan for your next project!

BASEMENT TAPES: An Open-Source Experiment Discovery Conf. Room 9:30 – 11:00 a.m.

See a demonstration of the new wave of documentary storytelling that’s pushing the edge of user-generated content and
“Copy Left” issues. Significant areas of the documentary film BASEMENT TAPES have been propelled forward with online
collaboration via the website www.opensourcecinema.org because the film is being produced under a Creative Commons license agreement. The almost-finished film was able to cull from hundreds of submissions of pictures, videos, remixes and an amazing animation sequence that was entirely rotoscoped (the same process used in WAKING LIFE and A
SCANNER DARKLY).

PANELIST
Mila Aung-Thwin, Producer, BASEMENT TAPES; Producer, opensourcecinema.org

RESOURCE ROOM
www.opensourcecinema.org

Marketing "Brand You": Self-Branding Online Discovery Multipurpose Rooms 9:30 – 11:00 a.m.

The 360-degree world of the digital next requires that documentary filmmakers be facile storytellers/writers for a variety of platforms: websites, podcasts, blogs, social networking sites and listservs. The plethora of digital tools available is expanding exponentially: RSS feeds, del.icio.us, technorati, twitter...so how does the savvy documentary filmmaker/media artist use the web and their website to promote and brand themselves online? How do they ensure usability and a positive user experience? At the end of the day—and of keen interest to sponsors and funders—how do they measure success? What metrics should be considered?

MODERATOR
Matt Boratenski, Education Program Coordinator, AFI Silver

PRESENTERS
John Bell, Managing Director/Executive Creative Director, Creative Studio, Ogilvy PR
Amy Eisman, Director of Writing Programs, American University, School of Communication
David Johnson, Assistant Professor, American University, School of Communication and co-Editor-in-Chief, The American Observer

RESOURCE ROOM
www.americanobserver.net

SPONSORED BY

"How to Pitch" Seminar Discovery Multipurpose Rooms 11:30 – 1:30 p.m.

WITH

Cynthia López, American Documentary|P.O.V. joined by special
guests Josh Green, VP Distribution, Emerging Pictures and Mark Rabinowitz, Acquistions, CINELAN.

You generally get one chance to impress that key decision-maker, the one with the money to “buy into” your project. Producers, writers, directors and funders all must pitch their stories. How do you turn an idea into a compelling verbal sale? Join P.O.V. Vice President Cynthia López for the inside track on how to organize your passion and commitment so that your audience is “contaminated by your idea.” Special guests from cable, broadcast and distribution will join the discussion.

The Cutting Edge of Distribution - Plenary Session with Feautured Speaker: Peter Broderick Discovery Multipurpose Rooms 2:30 – 4:30 p.m.

Peter Broderick is President of Paradigm Consulting, which helps filmmakers design and implement state-of-the-art distribution strategies. He will give an overview of the newest techniques being used by filmmakers to maximize revenues, target and build core audiences and boost their careers. Broderick will reveal the distribution methods that made a number of documentaries wildly successful. Case studies will include KING CORN and NOTE BY NOTE, both of which are successfully implementing distribution strategies that include theatrical, television, non-theatrical, home video, educational distribution and web sales. A series of other film success stories will also be presented.